What is IP?

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IP (Intellectual Property) are all the intangible assets such as patents, trademarks, trade secrets, data and software that a person or a company develops but which are difficult to put a value on since they normally do not appear on the balance sheet.

Nevertheless, in many industries they are the most valuable assets and need to be owned, controlled and protected. Some of them you register, others you keep as trade secrets. Understanding how to best protect your intangible assets is one thing Kapea is specialised in.